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MANAGING THE INTANGIBLE: WHAT DOESN’T APPEAR IN THE ORGANIZATIONAL CHART

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  Today I would like to share some reflections on that layer of organizations that is often not seen but is constantly present. That layer we could call intangible or invisible. From a classical perspective of organizational management, we usually distinguish the following areas: on one hand, strategic management, the area where the mission and the major future directions of the entities are defined; and on the other hand, operational management, which focuses on making the day‑to‑day activity possible. Between both areas, we often find an intermediate level: coordination, which acts as a bridge between strategy and operations. However, beyond —and beyond this rather simplistic division— there is another layer that cuts across all these areas. A layer that permeates the whole organization, an intangible layer, and one that is not always easy to put into words. It is the layer that appears when we shift our focus toward people and relationships. Toward the inner workings of te...